hōyū hojicha
tasting notes: cacao, espresso, smoked oak
harvest: first flush
region: nara, kagoshima, shizuoka
Deeply roasted and exceptionally smooth, Hōyū Hojicha brings together first-harvest tea leaves from three known regions in Japan. Its dark roast develops a rich, full-bodied character with notes of espresso, cacao, and smoked oak, balanced by a gentle sweetness and remarkably clean finish.
Bold but never harsh, Hōyū captures the warmth and depth of a carefully roasted hojicha. Its deep cacao notes lend a dark, chocolatey richness that makes Hōyū especially satisfying on its own or whisked into a creamy latte.
A hojicha for those who prefer their tea dark, smooth, and deeply satisfying.
Taste Balance
Best For
Tea, lattes, flavored blends, and more.
A Deeper Look
Hōyū brings together carefully selected first-harvest tea leaves from Kagoshima, Nara, and Shizuoka — three regions with their own distinct tea-growing character. Rather than highlighting a single origin, the blend brings these differences together, creating greater depth and balance through the interplay of leaves from across Japan.
Crafted by a producer based in the heart of Uji, Kyoto, Hōyū reflects a thoughtful approach to blending and roasting. The result is a hojicha that celebrates the diversity of Japanese tea while bringing together three distinct regions into one cohesive expression.
Preparation
Storage
For optimal freshness, refrigerate your matcha tin upon receipt. Keep the tin tightly sealed and return it to the refrigerator after each use to help preserve its color, aroma, and delicate flavor.
Mindfully Selected
We carefully select matcha varieties for their flavor, character, and value—so every cup is worth savoring.
Rooted in Craft
We source from tea growers, from sustainable family farms to award-winning established producers, who carry generations of knowledge and take their craft seriously.
Made for Everyone
We believe great matcha and tea shouldn’t feel exclusive. We make thoughtfully sourced teas accessible, so Filipinos can explore every shade of matcha.